It is all about the passion for cycling.
Bike Magazine - a well known Korean cycling magazine wrote a nice piece about our founder Piet Van der Velde.
He talks about his passion, inspiration, and favorite cycling products. Why he decided to develop wheels combined with tires. His love for saddles and the best way of designing. Piet used to work for the big brands out there in the likes of Specialized, Prologo and Selle Italia.
It turned out the be a nice piece about his roots and how it all started.