From Passion to Performance: ERE Research Heads to Rouleur Live London

From 13–15 November, we’ll proudly be part of Rouleur Live London – one of the most exciting and influential cycling events in the UK.
For us, this isn’t just another show. It’s a moment that feels like a natural milestone in our journey, a celebration of growth, innovation, and the global cycling community that continues to inspire everything we do.

Our Mission

At ERE Research, our mission is simple yet powerful: to make your next ride your best ride.
Since our founding, we’ve been driven by a deep passion for performance, design, and craftsmanship, building products that empower riders to go further, faster and with more confidence. Every wheel, tire, and component we create is born from a mix of Swiss precision, Dutch design, and a relentless pursuit of innovation.

Growing Together

From a small development team to a global brand, our growth has always been fueled by our community: by riders who share our love for the road, the trails, and the feeling of speed meeting control. Together, we’ve proven that performance and passion go hand in hand.

This year marks another major step forward: our partnership with Pearson Cycles. As one of the world’s oldest and most respected cycling brands, Pearson has chosen ERE carbon wheels to equip their full range of bikes. This collaboration underlines what we stand for: quality, reliability, and a shared vision for better riding experiences.

Why Rouleur Live?

Rouleur Live is more than an exhibition; it’s a celebration of cycling culture, innovation, and community. For ERE Research, it’s the perfect stage to showcase who we are and where we’re heading.

Together with Pearson Cycles, we’ll present their complete bike range, each one built with our high-performance carbon wheels.
Alongside our existing collection, we’ll unveil a brand-new innovation, a product that takes design and performance to the next level, crafted for riders who demand more from every turn of the wheel.
And most importantly, we’ll be there to connect. To meet you, share stories, exchange ideas, and celebrate the ride that brings us all together.

Join Us in London

Location: The Truman Brewery, Dray Walk, 15 Hanbury Street, London E1 6QR

We can’t wait to see you there, to talk wheels, innovation, and the future of cycling.
Because at ERE Research, it’s never just about getting from A to B, it’s about the journey, the performance and the passion that drives us all.

Ride more. Ride better. Ride ERE.