Bike magazine did a Q and A with Piet van der Velde

It is all about the passion for cycling.

Bike Magazine - a well known Korean cycling magazine wrote a nice piece about our founder Piet Van der Velde.

Korean bike magazine


He talks about his passion, inspiration, and favorite cycling products. Why he decided to develop wheels combined with tires. His love for saddles and the best way of designing. Piet used to work for the big brands out there in the likes of Specialized, Prologo and Selle Italia.

It turned out the be a nice piece about his roots and how it all started.


Ere research product development

Click this link to read the article on