There is an interesting story behind every brand. We can't tell our story about our company never enough. So we have had a nice afternoon together with one of the guys behind Ride magazine.
With decades of experience in the bicycle industry under his belt, Rodrick de Munnik was ready to set up his own magazine. He used to be editor in chief for one of the other big Dutch Cycling magazines Fiets Magazine. With the new magazine, made together with other experienced guys from Dutch online magazine Wielerflits he did a great job we think.
We showed Rodrick the why's and how's of creating a cycling saddle, while talking about the future and the past, dreams and fears. It is nice write up we have to say.